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Anti-Counterfeiting for Licensed Products: What You Don't Know Can Hurt Your Business


Product Code - LGA229
Speaker(s): On Lu, Novak Druce Connolly Bove & Quigg LLP; Charlene Wan, WAN Consulting, LLC
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Manufacturers and rights holders are increasingly seeking to generate revenue through licensing their intellectual property in addition to just the traditional model of manufacturing tangible goods. An effective licensing program must address the unique challenges brought by counterfeiters. These challenges may consist of “unauthorized” distribution channel members, manufacturers of goods of identical quality that cannot readily be distinguished from the originals—such as imitation Nike shoes, Gucci bags, and the like—and consumers who unknowingly purchase unlicensed goods.

The faculty presenting this program will focus on cost-effective and long-term strategies to confront these challenges and will discuss how to be successful in this emerging area of intellectual property.

Educational Objectives:

• Learn about cost-effective strategies and tools to use in the fight against counterfeiters in the U.S. and abroad, particularly in Europe, China, and Taiwan.
• Understand the unique counterfeiting challenges faced by companies that license technology and brands.
• Discover how to collaborate with U.S. Customs and Border Protection to stop counterfeiters at U.S. borders.
• Find out about litigation options to stop anti-counterfeiters such as cease-and-desist letters, federal court lawsuits, working with the International Trade Commission, and the like.

Who would benefit most from attending this program?

Intellectual property attorneys; corporate counsel advising their clients regarding licensing agreements for their technology; litigators; and marketing professionals for U.S. companies producing products—such as smart phone accessories, gaming hardware, cable, speakers, headphones, routers, Blu-ray DVD players, music players, game consoles, and the like—that are launching their retail brands abroad and that are expecting counterfeits of their products to arrive in the U.S.

Program Level: Intermediate
Prerequisite: A general understanding of intellectual property rights and licensing agreements.
CPE Delivery Method: Group Internet-Based Live
Field of Study: Specialized Knowledge and Applications
Recommended CPE Credit: 1.0 credit
Anticipated CLE Credit: 1.0 credit (may vary based on from which jurisdiction requested)

For additional information, please see the “CE Credit” tab. 

On Lu, Novak Druce Connolly Bove & Quigg LLP; Charlene Wan, WAN Consulting, LLC

On Lu, Novak Druce Connolly Bove & Quigg LLP
On Lu is a partner in the San Francisco office of Novak Druce, where he focuses on complex, multi-party patent and trademark litigation before the International Trade Commission and federal district courts around the country. He has also developed anti-counterfeiting initiatives for brand owners to police their intellectual property, including working with U.S. Customs & Border Protection (CBP) to prevent counterfeit products from entering the country.

Mr. Lu earned a J.D. from the University of San Francisco School of Law, an M.B.A. in strategic planning from National University, and a B.A. in international relations from the University of Redlands. He is admitted to practice in California.

Charlene Wan, WAN Consulting, LLC
Charlene Wan is a strategic marketing consultant with WAN Consulting, LLC. For more than 20 years, she has managed branding, events, marketing, public relations, communications and ecosystem growth for HDMI, Microsoft, BenQ and NWC Warranty. While with HDMI Licensing, she was responsible for licensing the company’s specification, promoting the standard, providing education on the benefits of the HDMI specification to adopters, retailers and consumers, and enforcing compliance worldwide.

Ms. Wan has had sustainable successes in the PC, CE and IT industries and has broad and deep expertise in marketing strategy and new business development, both domestically and worldwide. She earned an M.A. in communications management from the University of Southern California and a B.A. from Tamkang University.

This program’s CLE-credit eligibility varies by state. Bloomberg BNA is an accredited provider in the states of New York*, California, Pennsylvania, Texas and Virginia, and most other jurisdictions grant CLE credit on a per-program basis. At this time, Bloomberg BNA does not apply directly to the states of Florida, Rhode Island, Montana and Hawaii although credit is usually available for attorneys who wish to apply individually. Additionally, the following states currently do not grant credit for Bloomberg BNA OnDemand programming: Arkansas, Ohio, Nebraska, and Delaware. All requests are subject to approval once the live webinar has taken place or the customer has viewed the OnDemand version. Please contact the Bloomberg BNA accreditations desk if you have specific questions that have not been addressed.

*Bloomberg BNA is an accredited provider in New York for experienced attorneys only.

Hardship Policy
For information regarding Bloomberg BNA’s Hardship Policy, please visit the Continuing Education Information page.

Questions
Individual programs, subjects, and formats may not receive credit in some states and there may be specific rules regarding who may earn credit or the maximum number of credit hours that may be earned with specific formats. For specific questions, contact your state MCLE regulatory entity for specific questions about your MCLE rules or visit the American Bar Association’s website for general information on accreditation.

If you have further questions regarding a specific state or how to file for CE credit, please contact Bloomberg BNA customer service at 800-372-1033 and ask to speak to the CLE Accreditation Coordinator or send an email to accreditations@bna.com.