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BNA Mobile Highlights Blackberry App Provides Instant Access to Latest News and Developments

Arlington, VA (August 12, 2011) BNA has launched a new Mobile Highlights BlackBerry app that allows customers to access editorially selected news and analysis highlights, complete with embedded links to full articles and a powerful publication search that allows subscribers to search and view the archives of most BNA publications. The new app broadens accessibility to subscribers’ current BNA Email Highlights on their mobile device through both their inbox or through the app itself.

“Reaching our customers with up-to-the-minute highlights on breaking news stories and ongoing global issues is paramount in the current economic climate,” notes Audrey Hipkins, Vice President and Chief Product Officer at BNA. “This BlackBerry app gives business professionals immediate and easy access to BNA content to which they currently subscribe, which should help them respond to their ongoing business demands more efficiently.”

The Mobile Highlights app includes:

  • Custom display of BNA Highlights emails
  • Access to full articles and documents within the app
  • Ability to search BNA publications within the app
  • Ongoing notifications of BNA Highlights within the app showing the number of new Highlights loaded


Mobile Highlights is available to BNA customers for free download by visiting http://www.bna.com/mobile-highlights-app.

 

About BNA
BNA (www.bna.com) is the leading publisher of print and electronic news, analysis, and reference products for professionals. Delivering specialized information to business, legal, and government professionals at every level of expertise, BNA produces more than 300 news and information services.

Press Contact:
Conrad Heibel
(703) 341-5965
cheibel@bna.com