What is the current status of public opinion on climate change given recent shifts in the polls? What corporate and political activities is the public willing to engage in? How can corporate and government sustainability leaders and communicators build support for action on climate in the post cap-and-trade environment? To discuss these questions and more, join Cara Pike, a climate communications veteran and founder of the new climate communications network Climate Access; Tom Bowman of Bowman Global Change; researcher and framing expert Joe Grady of Cultural Logic; and Michael Norman, founder of www.SoChange.com, an innovative digital platform shaping consumer social responsibility actions. Bloomberg BNA’s informative 90-minute presentation is designed to help you:
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Cara Pike, Tom Bowman, Mike Norman, Joseph Grady Ph.D.
Cara Pike recently launched Climate Access - a new climate communications and behavior change network in her role as founder and director of The Resource Innovation Group’s Social Capital Project. Cara was formerly the vice president of communications for the leading nonprofit environmental law firm Earthjustice, where she created and ran a full-service internal communications agency for the organization’s eight offices, policy arm and international program. Cara was a founding board member of the Global Footprint Network, is advisor to David Suzuki's Stonehouse Standing Circle, and serves on the boards of Resource Media and the Hollyhock Educational Foundation. Tom Bowman is one of the premier interpreters of global change, climate and energy science, and green business strategies. A sought-after advisor and communicator on climate and energy issues, Tom regularly advises federal agencies (NOAA, NSF, White House CEQ), professional organizations (American Geophysical Union, and the Association of Science Technology Centers), and NGOs (Association for Science Education, and the National Council for Science and the Environment) on climate engagement. Tom also is known for his award-winning climate exhibition designs at places such as the Marian Koshland Science Museum at the National Academy of Sciences and Birch Aquarium at Scripps. Tom has appeared on NPR’s Marketplace, in the New York Times, Yale Environment360, and many other leading news outlets. Mike Norman is the founder and chief executive officer of SoChange.com, a web platform that helps consumers understand their collective spending power, and use it as a carrot to convince companies to be more socially and environmentally responsible. Prior to starting SoChange, Mike launched a youth program serving residents of Boston public housing developments and helped found ALIARSE, the first public-private Corporate Social Responsibility consortium in Latin America. Mike speaks regularly on technology and social change as leading events such as www.webofchange.com.Joseph Grady Ph.D. is a principal and co-founder of the Topos Partnership and Cultural Logic, strategic communications and research firms that apply cognitive and social science principles to developing more effective communications approaches on public interest issues. Over the course of nearly fifteen years in the field, he has offered guidance on effective framing at the White House as well as in many other fora, and his work has included issue areas from the role of government in American life to the arts, child development, nuclear weapons, global warming, economic policy, labor issues, nitrogen pollution, and many others.Joe received his Ph.D. in linguistics from the University of California at Berkeley, and also worked for several years as a consultant in the commercial branding industry.