Career development and decision-making are typical employee-engagement
drivers, but compensation tops the list at the global level, an industry
official said April 30 at the 2013 WorldatWork
Total Rewards Conference in
Philadelphia.
“Globally for the first time we have seen pay as one of the
top engagement drivers,” said Jane Kwon, vice president of the consulting firm Aon
Hewitt. Employees are feeling pressure because of stagnant salaries and erosion
in financial security, she said.
According to Aon Hewitt’s
2012 Total Rewards Survey, employers still have high aspirations when it
comes to rewards. The top three total rewards priorities include improving
employee engagement, talent-retention abilities, and business objective
alignment, Kwon said.
High-performing companies have five key attributes with
regard to total rewards, Kwon said:
- Clearer reward strategies and
goals. Employers may not differentiate pay and benefits, but they can differentiate
by helping employees learn and advance on an individual level;
- More analytical inputs for
decision making, with greater focus on business alignment versus cost and
market position;
- Connecting programs more to business objectives and creating
targeted communication linked to individual employees;
- A different definition of a program’s
effectiveness, based on the impact on employees and business outcomes and
execution; and
- Higher business outcomes, higher employee
engagement, and high value from an employee’s perspective.
Many companies have difficulty with rewards programs. “Less
than 25 percent of companies that we’ve talked to say that they have clearly
stated strategies,” Kwon said. Different communication is necessary to change
perceptions regarding rewards programs, she said.
Top companies rely on various forms of input for rewards
programs, especially external input, which includes an awareness of trends and
legislation, Kwon said.
Leadership input should also be considered to ensure that
programs are aligned to business objectives and the company’s mission, values,
talent strategies, and rewards philosophy, Kwon said.
Many organizations claim that they consider employee views when
making rewards program decisions, but the reality is that less than 33 percent consider
such input as part of the decision-making process, Kwon said.