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Thursday, July 25, 2013

Use of Competitor's Mark in Google AdWords Does Not Create Initial Interest Confusion

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Bloomberg BNA full story: 

Anandashankar Mazumdar's writeup of a July 16 decision by the Tenth Circuit that the purchase of a competitor's service mark as a keyword trigger for Google's AdWords program did not create any initial interest confusion for search engine users, appearing in BNA's Patent, Trademark & Copyright Law Daily (accessible to both subscribers and non-subscribers).

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