(December 2012; 25 pages) Mary Ann Mullin and Daniel J. Deeb, of Schiff Hardin LLP, analyze how the examination and demonstration of life-cycle impacts of a product or service has evolved since the Federal Trade Commission's "Green Guides" last were revised in 1998. In addition, two Bloomberg BNA reporters highlight recent developments in corporate sustainability efforts, including the recognition that reporting on sustainability now is becoming part of standard operations at many companies.