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Europe’s New Cookie Rules: The Impact on Online Marketing and Practical Compliance Strategies for U.S. Companies



Wednesday, September 21, 2011
Product Code - LGAU02
Speaker(s): Robert Stankey, Davis Wright Tremaine LLP; Adam Shoemaker, Davis Wright Tremaine LLP
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Although new regulations in the European Union governing the use of cookies started coming into effect in May, there is still substantial uncertainty about what the new rules require and what practical steps can be taken to comply with them. This webinar will provide an overview of the new rules, a status update on their implementation in national European law and practical strategies for achieving compliance. A special focus will be the impact of the new rules on online marketing.

Educational Objectives:

• At a practical level, what do the new rules mean for businesses with an active online presence?

• What steps are companies taking to meet the new requirements?

• What is the likely impact of the new rules on U.S.-based companies?

• How are the requirements likely to evolve over time?

Who should attend and why?

• In-house lawyers and privacy professionals for organizations with sales and marketing activities in Europe

• Lawyers or business executives active in the digital advertising industry

Robert Stankey, Davis Wright Tremaine LLP; Adam Shoemaker, Davis Wright Tremaine LLP

Robert Stankey
Davis Wright Tremaine LLP

Bob Stankey advises clients on data protection and privacy law in an international context. A former senior in-house lawyer with several technology and telecom companies, he practiced in London for many years and is a UK-qualified solicitor as well as a US lawyer. Bob helped clients lobby in Brussels on the EU’s revisions to the e-Privacy Directive, which contains the new cookie rules. He earned a J.D., an M.B.A., and a B.A., with distinction, from the University of Virginia.

Adam Shoemaker
Davis Wright Tremaine LLP

Adam Shoemaker is a member of DWT’s privacy and data security practice. He advises clients on compliance with EU data protection laws and online marketing and media issues. He earned a J.D. from Harvard Law School, an M.A. from the University of Iceland, and a B.A. from Williams College.