Google has made good on last year’s promise to label mobile apps that carry advertising.
This week, Google rolled out a new label in its Google Play store for mobile apps supported by banner ads, pop-ups, native ads and ads from third-party networks. Google warned developers late last year that they would have to identify ad-supported apps by January or risk removal from the site if undisclosed ads were discovered.
Google is now identifying these apps with a “Contains ads” tag just below the “Open” button.
Google’s move comes as online marketers face increasing pressure to be transparent about ad content.
The Federal Trade Commission’s social media and native advertising guidance has created broad-based requirements for advertisers to disclose, disclose, disclose just about everything—from endorsements and paid reviews to sponsored content designed to mimic other content.
App stores increasingly seem to want developers to play by similar rules. Both Google Play and Apple’s iTunes App Store already disclose when apps that are free to download contain opportunities for in-app purchases—those extra subscriptions or content that can be bought in apps on computers or devices.
Although online intermediary immunity would almost certainly shield app stores from legal or regulatory trouble, they clearly think that ensuring ads are identified and disclosed is good business. Other online ad hosts might want to take note.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to email@example.com.
Put me on standing order
Notify me when new releases are available (no standing order will be created)