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High-Speed Internet Packaging and Pricing Strategies 9th Edition

Product Code: PFTR17
$599 PDF
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ISPs continue to raise the speeds of their broadband offerings but, for the most part, these appear to be marketing-driven and not market-driven moves.  In this report, we update the latest pricing and marketing trends for home high-speed Internet service, both as a stand-alone product and in bundles with other services such as multichannel video and landline phone service.