Lisa Fitzpatrick is Vice President and Chief Marketing Officer of Bloomberg BNA. With more than 20 years of marketing and publishing experience, she oversees Bloomberg BNA’s corporate marketing and branding strategy and leads the marketing and communications team.
Fitzpatrick joined BNA in 2008 and served as the company’s director of marketing for Tax & Accounting prior to becoming CMO. In this role, she spearheaded innovative approaches to online marketing, product positioning and collateral, and communications outreaches. She also led product management efforts for a number of successful new product launches in international and state tax areas. Prior to BNA, Fitzpatrick was the Vice President of Marketing at MarketResearch.com, where she led rebranding efforts and redesigned websites to increase online lead generation and sales through search engine optimization and pay-per-click advertising. Before that she led direct marketing efforts at Thompson Publishing Group as Marketing Director. There, she significantly improved marketing expense-to-revenue ratios through package testing and financial model analysis. In addition, she tested and launched several new regulatory compliance products in the financial and healthcare areas. Previously, Fitzpatrick founded and launched German Life magazine, a special interest magazine featuring German culture, history, travel, and German influences in North America. She began her career in circulation and advertising sales roles for special interest magazines.
Fitzpatrick has a B.A. in Mathematics from the University of Maryland, Baltimore County and later received an M.B.A. in finance and marketing from the University of Maryland.