By Tony Dutra
The court affirmed a ruling by the Trademark Trial and Appeal Board denying Becton, Dickinson & Co.'s registration for trademark on a test tube cap design.
A dissenting opinion faulted the court for focusing on the individual elements of the design and failing to look for functionality in the design as a whole.
Becton applied for a trademark registration (77/254,637) depicting a medical test tube cap. A trademark examining attorney refused registration on the basis that the cap design was functional.
The TTAB affirmed the decision, relying on a four-factor test for functionality in In re Morton-Norwich Products Inc., 671 F.2d 1331 (C.C.P.A. 1982). One factor considers the “availability to competitors of functionally equivalent designs.”
The board found that a ribbed design--for better grip--and opening on the top--to insert a syringe--were utilitarian features incorporated not only in Becton's claimed mark but also in alternative designs proposed by Becton. It ruled that other nonfunctional features did not save the mark from being deemed overall functional.
“De facto functionality simply means that a design has a function, like the closure cap in this case,” the court said, adding that such functionality is irrelevant to whether the mark as a whole is functional.
De jure functionality, on the other hand, applies to the overall design and whether “the product is in its particular shape because it works better in this shape,” the court said, quoting Textron Inc. v. U.S. International Trade Commission, 753 F.2d 1019, 224 USPQ 625 (Fed. Cir. 1985). The court said:
[W]here a mark is composed of functional and non-functional features, whether “overall design is functional should be based on the superiority of the design as a whole, rather than on whether each design feature is 'useful' or 'serves a utilitarian purpose.' ” 753 F.2d at 1026. Textron cited as an example the Coca-Cola® bottle, noting that the bottle's significant overall non-functional shape would not lose trademark protection simply because “the shape of an insignificant element of the design, such as the lip of the bottle, is arguably functional.” Id. at 1027. Likewise, a mark possessed of significant functional features should not qualify for trademark protection where insignificant elements of the design are non-functional.
Finally, the court further acknowledged that, though “a design patent may be some evidence of non-functionality …, [a]bsent identity between the design patent and the proposed mark, the presumption loses force.” Becton's proposed mark did not match exactly any of the figures in its design patents.
Pointing to competitors' use of “ribs for sure gripping and similar functional openings on their products,” the court concluded that Becton “failed to establish that there are meaningful alternative designs for collection tube closure caps.”
The court affirmed the final decision of the board.
Judge William Curtis Bryson joined the opinion.
He faulted the board and majority for comparing elements of the design. “The presence of functional features may be relevant, but not in the sense of comparing dissociated functional features against non-functional features,” Linn said. “Weighing individual elements of a mark against each other is analytically contrary to the consideration of the mark as a whole.”
He said that, consequently, the functional features on which the majority focused relate to the de facto functionality inquiry, “and not the de jurefunctionality of the overall design--whether the design as a whole must look this way to serve some identified function.”
Linn then conducted the same four-factor analysis as had the majority and arrived at different conclusions on all four.
In particular, he criticized the majority's view of the alternative designs, as he noted that Becton had three distinct design patents and the competitors were, in fact, selling products “with similar functionality, yet differing designs.”
Accordingly, he addressed the majority's policy basis by countering, “Any concern that [Becton] will unfairly assert its mark against these competitors rings hollow when [Becton], in seeking protection of this mark, has already distinguished those designs of its competitors.”
Richard Z. Lehv of Fross, Zelnivk, Lehrman & Zissu, New York, represented Becton. PTO Associate Solicitor Christina J. Hieber represented the agency.
By Tony Dutra
For an analysis of de facto and de jure functionality in the design patent context, see a BNA Insight article by Perry J. Saidman, “Functionality and the Test for Design Patent Infringement: Rarely the Twain Should Meet” (77 PTCJ 201, 12/19/08)
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).