+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Pinterest, the social networking site on which users post and share pictures on virtual "pin boards," has updated its terms of service to allow business accounts and commercial activity.
Those who want to use Pinterest for commercial purposes - i.e., to drive traffic to their own websites to promote sales - must now convert their individual accounts to business accounts. Business accounts come with exclusive widgets, for example, businesses can add a "Pin it" or "Follow" button to their websites to encourage clicks. Business account holders can also visit their Pinterest "source page" to see which of their products have been pinned most often.
The new Pinterest business page states: "We want to help you get the most out of your business," and it highlights how featured businesses like Allrecipes and Etsy use Pinterest to draw customers. In one example, travel web site Jetsetter invited more than a million Pinterest members to create pin boards of their dream vacations in various categories, with the best boards winning a prize. Jetsetter followers pinned more than 50,000 images in less than a month, and Jetsetter page views increased by 150 percent, according to Pinterest.
Pinterest was launched in 2009, and, with more than 27 million unique visitors in July, is the fastest-growing social media site, according to a Nielsen report. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting."
Business account holders are still subject to Pinterest's Acceptable Use Policy and Terms of Service. Under its Logos, Trademarks and Marketing Guidelines, business account users may not suggest Pinterest is sponsoring or endorsing promotions and must discourage spam by not running contests or promotions that ask pinners to re-pin, "like," or comment repeatedly. Pinterest also directs businesses not to run contests or promotions "too often," although how often is too often is not clear.
Pinterest's new business account policies do not specify how it plans to enforce these rules. Additionally, the site notes, "if you use Pinterest as part of a contest or sweepstakes, you are responsible for making sure it complies with all legal requirements."
Under the new terms of service, business account holders are not provided any additional recourse against copyright infringers on the site. Pinterest says it conforms with the Digital Millennium Copyright Act by responding "expeditiously" to copyright complaints and provides an online form for reporting infringement. Individual users retain responsibility for material they pin under Pinterest's Terms of Service, but the site says it will shut down users with repeated complaints.
But, as some attorneys and commentators have pointed out, companies looking to capitalize on the traffic driven by Pinterest may be interested not in preventing copying anyway, but in making sure their images - and products - get shared.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).