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How to Develop a Successful Domain Name Strategy

NEWS RELEASE

Contact: Nick Gallehawk + 44 207 559 4802/ngalleha@bna.com

London (October 25, 2006) -- In September 1996, there were some 488,000 registered domain names. Few IP professionals were concerned about protection of trademarks in “cyberspace”. Online infringement was barely known. Today, there are around 105 million domains, registered across 248 ccTLDs (country code Top Level Domains) and a dozen gTLDs (generic Top Level Domains). Management of IP rights in the domain name system now requires considerable resources and attention to detail.

IP and the Internet gives access to the latest thinking on how to develop a successful domain name strategy.

The Report provides guidance from leading experts on how to manage a domain portfolio and protect Intellectual Property online. It also clarifies the structure of the Internet and how it is governed – for example, answering questions such as: What do the Courts decide and do key jurisdictions agree? How do Wiki sites work and what are the risks? Can privacy-enhancing technologies, such as Microsoft's new operating system, Vista , be used to protect IP and halt infringement without themselves infringing the rights and freedoms of others? To what extent should electronic data remain private?

IP & the Internet answers these questions and more. Full contents include:

• New Adventures in Broadcasting: IPTV and Copyright
• Patent Enforcement over a Network: How the UK and US Compare
• Domain Name Registration and Management Strategies
• Is a Domain Name Property?
• Domain Name Developments: An Overview from a Registrar
• New gTLDs: Protection or Threat for IP Owners?
• Whatis the Whois?
• Investment in Web 2.0 (Development Context, Implications and Risks Linked to Investment)
• Looking through Windows: A Vista of Privacy?
• Wiki Sites: Content Monitoring and Legal Risks
• Governing Cyberspace: The Changing Role of ICANN

Contributing firms include: Baker & McKenzie, Marks & Clerk Solicitors, Field Fisher Waterhouse, Blake, Cassels & Graydon, Com Laude, London , Bird & Bird, Bristows, Pinsent Masons, Eversheds, Manchester

For more information or to request a review copy: Nick Gallehawk, BNA International, 29 th Floor, Millbank Tower , 21 – 24 Millbank, London SW1P 4QP , UK . Telephone + 44 207 559 4802. Fax: + 44 207 559 4840. Email: ngalleha@bna.com . Website: www.bnai.com . ISBN: 0-906524-58-X . Publication Date: October 2006. Price: £125.

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About BNA International

BNA International's services help companies and their advisers operate successfully in global business, providing accurate news and analysis of worldwide legal developments in areas including international tax, IP & Communications and Business & Finance. It is the London-based subsidiary of BNA (www.bna.com ), the largest independent U.S. publisher of news and information for professionals in business, law, tax, and government.