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BNA and Llesiant Partner to Offer BNAConvergence
BNA’s Targeted New Search Tool Powered by Llesiant

NEWS RELEASE

Contacts:
Karen James Cody (BNA)
(703) 341-3476 / presscontact@bna.com

Peter Mirijanian (Llesiant)
(202) 464-8803 /peter@mirijanianpr.com

Arlington, Va. and Austin, Texas (October 7, 2008) – BNA® and LlesiantTM today announced their collaboration on BNAConvergenceTM, a powerful, targeted new tool that makes it easy for professionals to find, analyze, and act on critical information. The new BNA product combines the benefits of BNA’s proprietary content and more than 20,000 additional information sources with Llesiant’s technology and adds another level of sophistication to BNA’s ability to deliver essential information and expert analysis to professionals, whenever they need it.

Using powerful filters and comprehensive taxonomies, BNAConvergence lets users automatically and precisely filter, extract, and distribute news from all BNA Current Reports, as well as rich third-party content, such as major U.S. and international newspapers, global news bureaus, premium business journals, magazines, influential blogs, and government agencies.

“Extracting relevant, mission-critical content from the daily deluge of available information is an increasingly complex task for professionals in law and business,” said BNA President and Publisher Greg McCaffery. “BNAConvergence precisely filters only the relevant information a professional needs, and delivers it when it is needed.” The product is specifically designed to appeal to legal, business development, reputation management, and competitive intelligence professionals, McCaffery said.

The three-part offering includes BNAConvergence, the filtering solution that greatly simplifies targeted, refined searching and the creation of customized reports; BNACompanyDashTM, which allows users to locate crucial information about a corporate entity in an easy-to-understand and use dashboard format; and BNACustomClipTM, which combines BNA’s powerful taxonomies with the expertise of an information specialist to deliver critical news and information about a specific subject area.

“We are pleased to partner with BNA and know that BNA’s content is critical to its users. We believe that powering that content with Llesiant’s advanced technologies and relevance tools will make it even more valuable,” said Mitch Scherr, CEO of Llesiant. “The additional access to third-party content will greatly enhance the BNA customer’s ability to place news and events in context, whether for current awareness, client development, or competitive intelligence.”

For more information about BNA’s new information services, call BNA Customer Service at 800-372-1033/Option 5, or visit http://www.bna.com/convergence.

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About BNA
BNA (www.bna.com) is the leading independent publisher of print and electronic news, analysis, and reference products for professionals. Delivering specialized information to business, legal, and government professionals at every level of expertise, BNA produces more than 300 news and information services, including the highly respected Daily Labor Report, U.S. Law Week, and Daily Report for Executives.

About Llesiant
LLesiant (www.llesiant.com) is a privately held company based in Austin, Texas that has developed a powerful foundation of advanced web-based research technologies, analytics and industry-leading taxonomies that assure timely discovery and delivery of actionable intelligence. The Llesiant Relevance® engine drives unique search tools, dashboards and alert systems for professionals and executives. Llesiant enables comprehensive search and analysis of premium content, critical websites, and enterprise information; unifying structured and unstructured data for your information advantage.