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Lisa Fitzpatrick Named Director of Marketing, BNA Tax & Accounting

NEWS RELEASE

Contacts:
Mark Carrington
(703) 341-5880

Arlington, Va. (June 27, 2008) –BNA has announced the appointment of Lisa A. Fitzpatrick as Director of Marketing for BNA's tax and accounting product line, including its flagship Tax Management Portfolios.

Fitzpatrick possesses nearly 20 years of business-to-business and business-to-consumer marketing experience. She has held key strategic positions as Marketing Director at Thompson Publishing Group, Inc., and at Cowles Magazines, Inc. Most recently, Fitzpatrick served as Vice President of Marketing at MarketResearch.com, Inc. where she led a major rebranding campaign and grew its search engine marketing efforts to drive increased sales and leads.

"With her strategic vision, coupled with her outstanding track record in publications marketing, Lisa brings substantial experience to BNA in developing and managing new and renewal sales," said Darren McKewen, Group Publisher, BNA Tax & Accounting. "I am delighted to welcome her to our team and look forward to her helping to drive our continued growth."

Fitzpatrick has extensive experience in managing multiple marketing channels to maximize return on investment as well as market share.

“BNA Tax and Accounting has a stellar reputation for producing high quality information publications,” noted Fitzpatrick. “I have admired BNA’s success over the years, and I am very excited to be leading its marketing team and efforts.

Fitzpatrick holds an MBA (Finance concentration) and a BA in Mathematics, both from the University of Maryland.

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BNA is the foremost publisher of print and electronic news, analysis, and reference products, including the universally recognized Tax Management Portfolios and the recently launched Accounting Policy & Practice Series.  BNA publications intensely cover legal and regulatory developments for professionals in business and government. BNA is the oldest wholly employee-owned company in the United States, and produces more than 350 news and information services — including Daily Labor Report and Daily Tax Report — widely respected for comprehensive and objective reporting and analysis.