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BNA Launches BNAConvergence:
Relevant Information, in Context, with Flexible Delivery

NEWS RELEASE

Contacts:
Karen James Cody
(703) 341.3476
presscontact@bna.com
www.bna.com/convergence/

Arlington, Va. (October 9, 2008) – BNA® is pleased to announce the release of BNAConvergence™, a unique news filtering solution that makes it easy to find, analyze, and deliver critical information from among the millions of news and information items added to the Web every day. Powered by LlessiantTM technology, BNAConvergence uses proprietary taxonomies and precise filters to deliver only the news users need, then lets them organize that information into targeted, focused reports. With BNAConvergence, BNA expands its capabilities to include not only current notifications, but also competitive intelligence, client development, and media management information.

“Extracting relevant, mission-critical content from the daily deluge of available information is an increasingly complex task for professionals in law and business,” said BNA President and Publisher Greg McCaffery. “BNAConvergence precisely filters only the relevant information a professional needs, and delivers it when it is needed.”

A key feature of BNAConvergence is the ability to conduct highly specific, multi-product searching, across all BNA Current Reports to which a customer subscribes, plus over 20,000 other news sources – including major U.S. and international newspapers, premium business journals, magazines, global news bureaus, periodicals, influential blogs, and government agencies. BNA’s proprietary taxonomies can group and focus search results by topic, industry, practice area, geographic location, company name, or other critical criteria. They can also filter and sort news results by date or relevance, with a relevance threshold that the user selects and adjusts. The product is specifically designed to appeal to legal, business development, reputation management, and competitive intelligence professionals

The new product provides the most powerful relevance-recognition software on the market, for generating reports that can be used to deepen client relationships, strengthen competitive intelligence, and develop new business. BNAConvergence further allows for the creation of tailored distribution lists, so that professionals across an organization can get access to actionable information – delivering exactly what they need and only what they need.

BNAConvergence also offers company “dashboards” that allow customers to monitor what the media is saying about their own firm or company; keep up with competitive intelligence; track clients in the news; monitor government agencies; check SEC filings; pursue new business development opportunities; and spot industry trends to create and expand new practice groups.

For more information about BNA’s new information services, call BNA Customer Service at 800-372-1033/Option 5, or visit http://www.bna.com/convergence.

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About BNA

BNA (www.bna.com) is the leading independent publisher of print and electronic news, analysis, and reference products for professionals. Delivering specialized information to business, legal, and government professionals at every level of expertise, BNA produces more than 300 news and information services, including the highly respected Daily Labor Report, U.S. Law Week, and Daily Report for Executives.