By Sharon Berman, Berbay Corp.
Rainmaking is not a requirement for success as a lawyer; however, it is a requirement if you want to build a business or be your own respected and valued business entity within a firm.
Many attorneys have built fruitful careers as “service partners,” deeply competent partners who actually do the work their colleagues generate. These attorneys might communicate with clients regularly and play a role in keeping them happy, but generally they are not relied on to bring in clients. Service partners are told that, while it would be appreciated if they got the firm new clients, they should focus more on performing the labor other partners create.
But even when business development isn't included in your partner job description, there are reasons why it should be included in your own professional toolbox. First, in these hard economic times, everybody's job description is getting longer. There are service partners who historically had been directed not to worry about generating revenue, but who are now being pressured to start developing business or face the consequences. Other attorneys
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to email@example.com.
Put me on standing order
Notify me when new releases are available (no standing order will be created)