Social media sites are rapidly redefining corporate information flows. Regulated industries participating in social media must grapple with unique regulatory requirements, as regulators themselves struggle to understand these evolving technologies and issue new guidance or adapt existing rules. The often unappealing choice between the awkward application of existing regulations and the looming possibility of issuing new regulations specific to social media creates tensions for regulated companies seeking to participate meaningfully in online conversations while remaining within regulatory paradigms designed without reference to modern interactive media.

This program will provide practical guidance for regulated companies from the perspective of attorneys who regularly counsel regulated companies on social media.

Educational Objectives:

This cutting-edge program should give attendees:

• An overview of social media technology trends and their legal impacts
• A review of the existing legal framework governing social media
• Insight into developing efforts to regulate social media
• Practice tips for effective social media policies
• Best practices for social media use by companies in regulated industries

Who would benefit from attending this program?

• In-house counsel interested in crafting social media company policy to prevent litigation before it starts
• Attorneys with corporate clients who are looking for what to do after they have been sued due to a social media related issue – how you can prepare for litigation and what to expect
• Attorneys looking for guidance on how government agencies and associations are treating social media – including the FTC, the FDA, and FINRA
• Executives who need to understand why they should restrict use of social media and the implications of such
• Regulators concerned about unduly curtailing innovation
• Technologists who must design systems with privacy, compliance, and a rapidly changing legal environment in mind

Program Level: Advanced