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Tackling Online Product Counterfeiting


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Thursday, October 6, 2011
Product Code - LGAU02
Speaker(s): Kelly Phair McCarthy, Sideman & Bancroft LLP; Jerod Partin, Saban Brands LLC
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Agenda

This webinar will provide (from both inside and outside counsel perspectives) an overview of problems faced by companies that are victims of online counterfeiting and piracy of company intellectual property. It will cover popular locations for counterfeit products and methods for reducing the number of counterfeit products potential customers encounter online. Also discussed will be discuss various factors companies should consider when committing resources to an online anti-counterfeiting program.

Program Highlights:

• How to identify if your company has a problem with online counterfeits
• How to begin policing the web and reduce the number of counterfeit products online
• How to know when to escalate matters and prioritize threats

Who would benefit most from attending?

• Company executives/product developers who are concerned about fake products being sold online
• Outside counsel unfamiliar with web policing tools 

Speakers

Kelly Phair McCarthy, Sideman & Bancroft LLP; Jerod Partin, Saban Brands LLC

Kelly Phair McCarthy
Sideman & Bancroft LLP


Kelly McCarthy represents business entities and individuals in commercial, corporate, and intellectual property transactions with a focus on brand protection issues and trademark and copyright portfolio management. Her clients include public and private domestic and international companies, ranging from emerging regional companies to global industry leaders.

Ms. McCarthy advises clients on a variety of trademark and brand protection issues, including product and corporate name selection; trademark availability and clearance; worldwide branding strategies; trademark assignments, sales, co-existence agreements, and license agreements; management and prosecution of worldwide and domestic trademark portfolios; prosecution of U.S. trademark applications; trademark litigation matters before the U.S. Trademark Trial and Appeal Board and state and federal courts; foreign and domestic intellectual property anti-counterfeiting protection measures, enforcement of trademark rights; and the negotiation of trademark disputes and settlements. She earned a J.D. from UC Hastings College of the Law and a B.A. from Loyola Marymount University.

Jerod Partin
Saban Brands LLC


As Director of Business and Legal Affairs, Jerod Partin handles a wide variety of legal matters relating to licensing, intellectual property, and compliance for Saban Brands, owner of lifestyle brand Paul Frank Industries, and the Power Rangers entertainment franchise.

Mr. Partin was previously Of Counsel to the Neff Law Firm where his practice focused on trademark, branding, Internet, and new media issues. Prior to Neff, he was an associate in the Entertainment, Intellectual Property, Technology & Media practice group at Greenberg Glusker, where he focused on trademark prosecution and clearance for numerous companies in industries including technology, entertainment, cosmetics, and apparel. He also counseled clients regarding entertainment, Internet, and new media issues. Mr. Partin has extensive experience in the branding and advertising fields and has provided brand consulting services to numerous clients in the sports and entertainment industry. He worked for a prominent web marketing firm prior to attending law school. Mr. Partin is a frequent writer on Internet, technology, and branding issues and has contributed to the World Trademark Review, the Los Angeles Daily Journal, the San Francisco Daily Journal, IP LAW 360, and M/E Insights among other publications.

 

Mr. Partin earned a J.D. from the University of Pennsylvania School of Law and a B.A., magna cum laude, from UCLA.