Liquor giant Bacardi has a new big thing, and it’s called Tang.
No, not that Tang. The powered orange drink that became famous as the beverage of astronauts in the 1960s is a registered trademark of Mondelez International, which several years ago acquired several snack brands spun off by Kraft Foods.
Bacardi’s Tang is a liquor distilled from fermented Chinese green tea. It’s applied to the Patent and Trademark Office to register its “Tang” logo for a tea distilled spirit and alcoholic beverages except beer.
Mondelez—which has the Tang mark registered for soft drinks and powders, syrups and concentrates used in the preparation of soft drinks—hasn’t publicly opposed Bacardi’s application. It’s conceivable that it could eventually fight it on the grounds that Bacardi’s Tang would create confusion with Tang soft drinks, but someone has expressed displeasure first.
That would be the Texas Rangers. The ball club is fighting Bacardi’s registration because, it says, the “T” in Bacardi’s Tang logo looks too much like the “T” in the Texas Rangers logo.
The purpose of trademarks is to identify the source of goods and services, and the Rangers claim that the goods and services they sell under their trademarks include “wine and other alcoholic beverages,” as well as beverage ware; food and beverage services; apparel; paper goods and printed matter; toys and sporting goods; and novelty items.
The PTO can deny Bacardi’s trademark application if it finds it would cause confusion with the Rangers’ trademarks. But is anyone really going to think that the Texas Rangers are selling green tea liquor?
Well, yes, say the Rangers. The baseball team argues that letting Bacardi use the logo will create a likelihood of confusion among consumers, leading them to believe that the club is somehow connected to or approves of the liquor.
So far, not much has happened in the cancellation proceedings. But one item on the case docket indicates that the matter has been suspended while the parties engage in settlement negotiations.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to email@example.com.
Put me on standing order
Notify me when new releases are available (no standing order will be created)