No news here, but I find fascinating, in 2009, trademark attorneys' and courts' abiding interest in meta tags. The following passage comes from China International Travel Services Inc. v. China & Asia Travel Services Inc., No. 08-1293 (N.D. Cal., Dec. 18, 2008), a trademark case in which the court enjoined the defendant from:
using, seeking to register, or otherwise appropriating the trademarks, service marks, or trade names CITS, USA CITS, CITS USA, CHINA INTL TRAVEL SERVICES (USA), CHINA INTERNATIONAL TRAVEL SERVICES (USA), or the CITS GLOBE DESIGN (collectively the "CITS USA Name and Marks"), any name or mark containing the CITS USA Name and Marks, or any name or mark that is a colorable imitation or confusingly similar to the CITS USA Name and Marks ("Prohibited Names"), in any manner likely to cause confusion with the CITS USA Name and Marks, including but not limited to use as or as part of an e-mail address, domain name, URL, trademark, corporate name, business name, trade name, metatag, or other identifier ... (emphasis mine).
Why include meta tags here? Maybe it is just a matter of thoroughness. No one knows for certain the extent to which search engine algorithms rely on meta tags. But most experts believe the answer is "not at all," or nearly so. A study published by leading search engine optimization experts revealed a widespread belief that keywords in meta tags have no effect whatsoever on search engine behavior. Are there studies to the contrary? I'm not aware of any. And of course Web users have no idea which meta tags are coded into the site. It is likewise fascinating that, given this same evidence, Web sites continue to put the competition's trademarks in their keyword meta tags. Here again, maybe it is just a matter of thoroughness.
Curious also that the trademark owner's attorney didn't enumerate search engine keywords among the forbidden uses of the mark. Unlike meta tags, search engine keywords have a direct impact on what a Web user sees.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).