May 30 — A survey report released May 29 by TRUSTe Inc. said that 85
percent of respondents indicated they would want to understand what personal
information was being collected about them prior to purchasing a “smart device”
designed to be connected to the Internet.
In addition, 88 percent of the
2,000 U.S. adults ages 18-75 surveyed Feb. 14-17 by marketing research company
Ispos said they would want to control who could access collected personal
The “Internet of Things Privacy Index” survey found 46
percent of respondents disagreed that benefits of connected devices outweighed
any concerns about personal information the devices collect.
those surveyed said they are “very concerned” about the types information being
collected about them, while 1 percent said they are “not at all concerned,”
percent of respondents indicated they are “very comfortable” sharing personal
information accessed through smart devices with their spouse or significant
other, the figure dropped to 10 percent when it came to sharing such
information with the police, 7 percent for sharing with insurance companies and
4 percent for sharing with energy companies, the government and market
researchers, the report said.
More people were uncomfortable about
sharing their information with the government (42 percent) than their bosses
(33 percent) and advertising companies (30 percent), the report said.
“We stand on the verge of a data explosion from interconnected devices that
offers huge potential benefits to society and business opportunities—but as
this research confirms, privacy concerns could be a potential barrier to
growth,” TRUSTe Chief Executive Officer Chris Babel said in a May 29
An estimated 26 billion devices worldwide will be
Internet-connected by 2020, a 30-fold increase from the current combined 7.3
billion smartphones, tablets and personal computers, TRUSTe said in the
contact the reporter on this story: Joyce E. Cutler in San Francisco at firstname.lastname@example.org
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Full text of the survey report is
available at http://op.bna.com/pl.nsf/r?Open=dapn-9klmzu.
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