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The Social Media Law Blog is a forum for lawyers, compliance personnel, human resources managers, and other professionals who are struggling with the legal implications of social media across a broad variety of topics. Working professionals and Bloomberg BNA editors may share ideas, raise issues, and network with colleagues to build a community of knowledge on this rapidly evolving topic. The ideas presented here are those of individuals, and Bloomberg BNA bears no responsibility for the appropriateness or accuracy of the communications between group members.


 

 

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Friday, November 23, 2012

Twitter Suspends, Reactivates New York Times Parody Account

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Twitter suspended but now has reactivated @NYTOnIt, a parody account dedicated to poking fun at some of the New York Times' lifestyle stories, after a trademark infringement complaint from the media giant.

@NYTOnIt has gained a following of more than 26,000 on Twitter, and tweets mock some of the Times' least news-y cultural observations. For example: "GUYS, people are going to overshare their Thanksgivings on the Internet, and The Times is ON IT," "GUYS, young people like to hang out in groups, and The Times is ON IT," and "GUYS, turns out not drinking soda is much better for you than drinking soda. The Times is ON IT."

The Times was not amused, at least not with owner Benjamin Kabak's choice of logo: a letter "T" in the newspaper's trademarked font. It filed a complaint with Twitter, which temporarily deactivated the account Nov. 19.

Kabak has since changed the logo, and announced Nov. 20 that his account was re-activated, albeit with a warning from Twitter that another complaint could subject @NYTOnIt to "permanent deletion."

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