Bloomberg BNA will host a 90-minute webinar on June 11 geared towards helping attendees comply with the newly issued dotcom disclosures. The webinar, The Fine Print: Analyzing the FTC's Updated Digital Advertising Guidelines, is designed to provide key insights into these consumer protection laws with emphasis on areas that were not covered in the original 2000 disclosures, including the requirements for clear and conspicuous disclosures when advertising on social media platforms and the space constraints of mobile technology. The 2013 version of the guidelines will have a significant impact on how products and services can be advertised online and in these relatively new mediums.
The webinar is focused on providing guidance to advertisers and their counsel to help them comply with the dotcom disclosures, and ensure that products and services are described accurately and that buyers of goods and services clearly understand what they are paying for.By attending this webinar, attendees will learn what is needed to comply with the new regulatory requirements and develop practical strategies for compliant, successful, and creative marketing practices.
Register now for this webinar to:
Speakers
Linda A. Goldstein, Manatt, Phelps & Phillips, LLP Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She represents multinational consumer products and services, and advertising and marketing companies in advertising, digital media, and intellectual property matters. A significant portion of Ms. Goldstein's practice is devoted to advising clients on how to minimize the legal risks associated with advertising and marketing on multiple platforms and channels. A recognized expert in the legal issues surrounding e-commerce, mobile marketing, social media marketing, consumer-generated content marketing, and marketing to children, she has actively participated in workshops conducted by the Federal Trade Commission and worked with leading trade associations, including the Promotion Marketing Association, Mobile Marketing Association, and Word of Mouth Marketing Association, to develop and adopt industry self-governing guidelines and best practices.Michael F. Ostheimer, Federal Trade CommissionMichael Ostheimer is a veteran consumer protection attorney with more than 20 years of experience investigating and prosecuting false advertising for the Federal Trade Commission. He played lead roles in revising the .Com Disclosures guidance document and the Endorsement Guides, and he helped develop the agency's initial Green Guides on environmental marketing claims. Mr. Ostheimer has brought numerous cases involving weight loss, dietary supplements, high-tech and online products, and tobacco advertising. He recently spent four years as counsel to the Director of the Bureau of Consumer Protection, providing advice on a wide range of consumer protection matters.About Bloomberg BNA
Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance - the information that matters most to professionals. Bloomberg BNA's authoritative coverage spans the full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety. www.bna.com
Press Contact: Steffan Welch703.341.3927swelch@bna.com