An Update on Children's Online Privacy Protection Act (COPPA) Developments

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Revisions that became effective July 1, 2013 expanded the scope of the Children’s Online Privacy Protection Act (COPPA). These changes include (i) making additional companies subject to COPPA; (ii) expanding the types of personal information covered; and (iii) increasing the liability of companies regarding information flowing to third parties through their websites.

Now that these changes have been in effect for several months, the faculty presenting this program will address them with a practical approach regarding new developments and lessons learned from recent enforcement actions.

Educational Objectives:
• Learn how to determine whether the revised COPPA Rule applies to a company.
• Find out about persistent identifiers.
• Understand children’s privacy disclosure in a website or mobile application privacy policy.
• Hear about lessons learned from the Federal Trade Commission (Yelp and TinyCo) and state attorneys general (Dokogeo and Snapchat) regarding COPPA enforcement actions.
• Learn about updates to the Federal Trade Commission’s frequently asked questions regarding COPPA.
• Discover new methods of verifiable parental consent.
• Understand COPPA Safe Harbor program developments.

Who would benefit most from attending this program?
Practitioners involved with the privacy and security of data, websites, mobile applications and privacy policies; in-house counsel; website managers; e-commerce advisors; anyone who is concerned about the privacy of their children while online.



Melissa Krasnow is a corporate partner with her firm whose practice encompasses privacy, electronic and mobile commerce, social media, internet, securities and corporate governance and compliance law as well as domestic and cross-border mergers and acquisitions. She is a Certified Information Privacy Professional/US (CIPP/US) and serves on the Certification Advisory Board for the CIPP/US program as well as the Canadian Advisory Board of the International Association of Privacy Professionals.

Ms. Krasnow is an expert commentator for the International Risk Management Institute on privacy and cyber risk and insurance at IRMI.com. She advises clients on navigating and complying with state, federal and international privacy, advertising and marketing (for example, Children’s Online Privacy Protection Act and Rule and CAN-SPAM Act), securities and corporate governance and anti-money laundering and payment and gift card laws and guidance (for example, FTC endorsement and testimonial guides and FTC and state attorney general mobile privacy guidance) and industry laws (for example, Gramm-Leach-Bliley Act) and standards (for example, PCI DSS).

Ms. Krasnow counsels clients on corporate, privacy, regulatory and industry compliance and on risk assessment. She reviews and prepares privacy, mobile, text message, social media, corporate and technology policies (for example, website and mobile application privacy policies and terms and information security plans) and agreements (for example, cloud computing). Ms. Krasnow also counsels clients on both nationwide (for example, state privacy laws and the federal HIPAA/HITECH Act) and global data breaches, including investigations and notifications to domestic and foreign regulators and individuals and reviews cyber liability insurance policies and SEC disclosure. She advises on the transfer of information in mergers and acquisitions, conducts privacy due diligence and prepares privacy provisions in agreements and disclosure schedules.

Ms. Krasnow earned a J.D. from Northwestern University School of Law and an A.B. in Chinese Studies and Political Science from Wellesley College.


Jennifer Archie is a partner in the Washington, DC office of Latham & Watkins. She possesses broad litigation and counseling experience representing Internet access and transport providers, various retailers and other e-commerce businesses, and technology and communications providers in matters involving computer fraud and cybercrime, privacy/data security issues, advertising and marketing practices, spyware, phishing, consumer fraud, employment and trade secrets.

Ms. Archie is the editor of the Global Privacy & Security Compliance Law Blog, which discusses a wide range of legal developments and controversies involving data protection and privacy issues and practices, transborder data transfers, and data and system security terms and breaches across numerous industry sectors. She has been recognized as one of the nation’s top data protection and privacy attorneys by The Legal 500 US.

Ms. Archie earned a J.D. from Cornell Law School and a B.A. from St. Lawrence University. She is admitted to practice in Maryland and the District of Columbia.


Genie Barton is Vice President and Director of Online Behavioral Advertising Program and Mobile Marketing Initiatives, Council of Better Business Bureaus. She is a senior privacy, telecommunications, and public policy expert, specializing in strategic planning, external affairs, government relations, and compliance. Her current focus is on Internet privacy and self-regulation.

Ms. Barton’s experience in the private sector includes serving as the Vice President and General Counsel of a major trade association, advocating for large, mid-sized, and small Internet service providers on the critical issues of Internet policy, innovation and investment, privacy, and consumer protection. In the public sector, she had a distinguished fifteen-year career in the federal government, holding senior positions in the executive, legislative and judicial branches. She is co-chair of the Federal Communications Bar Association Committee on Privacy and Data Security.

Ms. Barton earned a J.D. from The George Washington University Law School, an M.A./A.B.D. from Princeton University, and a B.A./M.A., summa cum laude, from Oxford University.


Wayne Keeley is Vice President and Director of the Children’s Advertising Review Unit (CARU), Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, he served as general counsel for two independent video and film-production studios.

Mr. Keeley is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use. He most recently produced a PSA on Duchenne muscular dystrophy for the Parent Project Muscular Dystrophy organization.

Mr. Keeley is a graduate of St. John’s School of Law, Jamaica, New York; New York University; and Fordham College.