Nearly 60 million U.S. homes are capable of watching VOD provided directly from their pay TV service. But Bloomberg BNA’ s Fall 2012 survey indicates that most multichannel video customer households watch only an hour or two of on-demand content from their cable, satellite, or telco TV provider and nearly half of those households never use the VOD available to them.

This report presents the results of our randomized consumer survey covering viewing patterns, demographics, and influencing factors impacting the video on demand market.