Bloomberg BNA’s Patent Trademark & Copyright Law Daily™is the IP industry’s premier news service, offering objective, timely,and reliable daily news coverage and commentary from leading IP law...
PHOENIX—A trademark-infringement case filed here in U.S. District Court for the District of Arizona by a Phoenix-based company claims the firm has the “iCloud” trademark that Apple Inc. is using to promote its new storage system for pictures, e-mail, and music iCloud Communications LLC v. Apple Inc.,D. Ariz., CV-01158-DGC, complaint filed 6/9/11).
The company, iCloud Communications, is seeking an injunction against Apple's use of the iCloud name, as well as an unspecified amount of monetary compensation.
A spokesman for Cupertino, Calif.-based Apple did not immediately respond to a request from BNA for comment.
Meanwhile, a court date has yet to be set in the case, attorney Robert J. Itri, one of two attorneys representing iCloud Communications, told BNA June 14. He declined further comment.
The complaint, filed June 9, is based on alleged federal unfair competition and false designation of origin, in violation of Section 43 of the Lanham Act, 15 U.S.C. Section 1125(a).
It also alleged Arizona state trademark infringement, unfair competition, and injury to business reputation, in violation of Arizona common law.
According to the complaint, “cloud computing’’ generally refers to applications and services offered over the Internet. The cloud reference derives from the cloud image used to represent the Internet in computer network diagrams, and is a simplification of the complex series of network connections and systems involved in online services. Any user with an Internet connection can access the so-called cloud and the services it provides.
The complaint states that iCloud Communications was formed in 2005 and provides, among other cloud-computing products and services, computer telephony (telecommunication) hardware and software for the electronic transmission of e-mail, text, audio, video, photos, information, data, video conferencing, virtual video conferencing, and other content via the internet and wireless data networks
The complaint states that since 2005, iCloud Communications has spent hundreds of thousands of dollars in regional, national, international, electronic, print, and other advertising to promote its goods and services using the iCloud logo.
The company says in the complaint it has customers located throughout North America, South America, Europe, and the Middle East.
Apple announced the launch of its new cloud computing telecommunications and data storage platform, “iCloud,’’ on June 6.
Since the announcement, iCloud Communications stated in the complaint, its reputation and goodwill “have been so thoroughly swamped … that is likely to cause, and has actually caused, confusion among consumers of cloud computing services and members of the general public as to the source of the parties' goods and services.’’
“In fact, iCloud Communications has received numerous inquiries from both existing and prospective customers regarding whether it is now owned or affiliated with Apple,’’ the complaint stated.
Moreover, the company stated, Apple has “a long and well known history of knowingly and willfully treading on the trademark rights of others.’’
It cited the lawsuits brought by The Beatles over the use of the Apple name; by Cisco Systems over the use of the iPhone name, and; by Terrytown over the use of “Mighty Mouse’’ for computing devices.
By William H. Carlile
The complaint filed in U.S. District Court for the District of Arizona can be read here: http://op.bna.com/der.nsf/r?Open=csaz-8htslb .
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to email@example.com.
Put me on standing order
Notify me when new releases are available (no standing order will be created)