Chipmaker Broadcom Ltd.’s hostile bid for rival Qualcomm Inc. has fueled a heated public relations duel with the companies calling out each other’s patent licensing practices on social media.
Broadcom, pushing its takeover bid, has fired off promoted Tweets bashing Qualcomm’s patent licensing record in hopes of wooing its target’s investors.
“@Qualcomm’s regulatory track record: nearly $4 billion in fines and behavioral remedies in the past three years from regulators worldwide over their licensing practices,” Broadcom said in a recent tweet.
In response, Qualcomm issued its own promoted tweets highlighting news clips and articles by its executives and antitrust experts implying that Broadcom’s hopes to “fix” Qualcomm’s licensing program are misplaced. Qualcomm even points out that Broadcom is also being investigated by U.S. regulators on whether it engaged in anticompetitive practices.
Qualcomm investors are scheduled to vote March 6 on whether to give Broadcom a majority on its board of directors. That would possibly lead to a board vote to accept Broadcom’s offer.
The results of the vote may depend on how the companies’ messaging on patent licensing sways investors amid their courtship warfare.
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