Canada’s Anti-Spam Law: What US Companies Need to Know about Enforcement

Price: $224 OnDemand


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Canada's Anti-Spam Legislation ("CASL") applies to all companies, including not-for-profit entities that send commercial electronic messages to Canadians. The Canadian Radio-television and Telecommunications Commission ("CRTC") has received over 210,000 complaints since the new law came into force on July 1, 2014, and their enforcement efforts are in full swing.

In March, the CRTC issued its first Notice of Violation under CASL, which involved a $1.1 million fine.  A statutory private right of action will come into force on July 1, 2017, and class action litigation is anticipated.

The two attorneys presenting this live, 90-minute webinar —one Toronto.-based, the other Minneapolis-based—have tracked this new law from its inception. They will provide participants with a brief overview of CASL; explain how it is being enforced, and what companies (especially US companies) need to know--and do--to stay in compliance with it.

Educational Objectives:
• Learn about the biggest potential CASL pitfalls.
• Gain valuable insights on compliance strategies to avoid being the next target.
• Learn how CASL compares to US law

Who would benefit most from attending this program?
Corporate counsel; legal practitioners representing international companies (especially those doing business in Canada); marketing and e-commerce practitioners; and internet law practitioners.



Jillian's practice focuses on mergers and acquisitions, private equity and venture capital investments, joint ventures, and corporate reorganizations. She delivers practical business law advice to a broad range of clients, from entrepreneurs and start-ups to multinational companies in technology, retail and consumer products, health-care, infrastructure, and manufacturing industries. Jillian regularly advises clients on Canada’s anti-spam law and has presented a number of seminars and written several articles pertaining to this emerging area of law.

Jillian has extensive experience advertising on cross-border transactions, and uses her legal expertise, deal experience and knowledge of her client's business to effectively and efficiently manage these complex transactions. She also regularly advises foreign companies on structuring, establishing and expanding their Canadian operations.

Jillian's experience includes structuring, drafting and negotiating a variety of commercial arrangements, including shareholder, partnership, license, services, and outsourcing agreements.


Melissa Krasnow is a corporate partner with her firm whose practice encompasses privacy, electronic and mobile commerce, social media, internet, securities and corporate governance and compliance law as well as domestic and cross-border mergers and acquisitions. She is a Certified Information Privacy Professional/US (CIPP/US) and serves on the Certification Advisory Board for the CIPP/US program as well as the Canadian Advisory Board of the International Association of Privacy Professionals.

Ms. Krasnow is an expert commentator for the International Risk Management Institute on privacy and cyber risk and insurance at IRMI.com. She advises clients on navigating and complying with state, federal and international privacy, advertising and marketing (for example, Children’s Online Privacy Protection Act and Rule and CAN-SPAM Act), securities and corporate governance and anti-money laundering and payment and gift card laws and guidance (for example, FTC endorsement and testimonial guides and FTC and state attorney general mobile privacy guidance) and industry laws (for example, Gramm-Leach-Bliley Act) and standards (for example, PCI DSS).

Ms. Krasnow counsels clients on corporate, privacy, regulatory and industry compliance and on risk assessment. She reviews and prepares privacy, mobile, text message, social media, corporate and technology policies (for example, website and mobile application privacy policies and terms and information security plans) and agreements (for example, cloud computing). Ms. Krasnow also counsels clients on both nationwide (for example, state privacy laws and the federal HIPAA/HITECH Act) and global data breaches, including investigations and notifications to domestic and foreign regulators and individuals and reviews cyber liability insurance policies and SEC disclosure. She advises on the transfer of information in mergers and acquisitions, conducts privacy due diligence and prepares privacy provisions in agreements and disclosure schedules.

Ms. Krasnow earned a J.D. from Northwestern University School of Law and an A.B. in Chinese Studies and Political Science from Wellesley College.