If Vint Cerf can be considered the "father of the internet," then Dave Winer has just as fair a claim to the title "father of blogging." Winer is very unhappy that the Internet Corporation for Assigned Names and Numbers is on the verge of giving somebody -- possibly Google -- the exclusive right to operate the .blog top-level domain:
But what if the name was created by an open source community, without the financial resources to mount a challenge? I have some standing there, because I played a role in establishing blogs. How does Google get the right to capture all the goodwill generated in the word blog? They are not the exclusive owner of it, as they are with the name Google. However they claim the right to become that owner, by paying $185K to ICANN. Nowhere in their proposal is an offer to pay money to the people who created the idea that they would take over. And what if the creators aren't willing to sell it to them?
Winer can't be blamed for being upset. However, it is not true that Google is claiming "the right to capture all of the goodwill generated in the word blog." Google will only capture as much value from the word blog as people are willing to give. Could be quite a bit, if Google marketers succeed in planting in the public's mind the belief that .blog is the place to find blogs. (I wonder if Google could lawfully give preferential search placement treatment to blogs merely because they are located in the .blog top-level domain?) Or it could be a little. After all, blogs reside in just about every top-level domain.
Winer is on to something though. The global part of the equation. Today global businesses are not able to register a single, globally applicable trademark. Trademarks are tied to the country where they are registered.
A new top-level domain from ICANN is the closest thing yet to a global trademark. It's not exactly like a registered trademark, it doesn't provide the legal remedies that a registered trademark provides, but it can function powerfully as a source identifier similar to a trademark, and it is exclusive (there's only one possible .blog domain, and nobody is going to be using it without the registry operator's authorization) in a way that trademarks are not.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)