Bloomberg Law for HR Professionals is a complete, one-stop resource, continuously updated, providing HR professionals with fast answers to a wide range of domestic and international human resources...
Many employers face talent shortages in critical areas but have the wrong strategy for dealing with them, consultants say.
“The best way to fix it is to be competitive in things like compensation, training programs and work-life balance,” Jodi Chavez, president of Atlanta-based staffing and recruitment company Randstad Professionals, told Bloomberg BNA Jan. 25.
The work-life balance issue can be especially tricky for a “more remote workplace,” she said, leading to a new trend called “hoteling,” wherein employees can work remotely from their homes, or from offices near their homes or even near where they are on vacation.
“It’s playing out well” for employers that can offer at least one of these three types of benefits, if not all three, Chavez said. “You’re seeing them improve their hiring numbers as well as their retention numbers.”
GE is a good example of an employer with successful talent strategies, specifically employer branding, a headquarters moved closer to where the talent is and broader thinking about how to fill talent shortages, Mary Young, principal researcher at the Conference Board, told Bloomberg BNA Jan. 25.
The company’s “Owen” TV ads feature an actor playing a young, “geeky” professional who works for GE and offers successful ripostes to friends who think the company is too old-school. As these ads took effect, job applications to the company jumped by a factor of eight times and visits to its career website spiked 66 percent, Young said.
GE’s headquarters move took the company from Fairfield County, Conn., to tech-trendy Boston, where Microsoft Corp. and other big tech names also have campuses, Young said. As for broader thinking, “a senior HR executive at GE told me, ‘Sometimes, the best way to close a talent gap isn’t talent.’ That is, sometimes you need to look at those jobs and ask if they have to be done the same way or if they could be done by lower-level employees, outsourced or automated. HR is sometimes too restricted to thinking only about people.”
Other tips Young offered were:
To contact the reporter on this story: Martin Berman-Gorvine in Washington at email@example.com
To contact the editor responsible for this story: Tony Harris at firstname.lastname@example.org
Copyright © 2017 The Bureau of National Affairs, Inc. All Rights Reserved.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)