After two fatal crashes of its 737 Max airliner, a string of embarrassing quality-control snafus, and an almost catastrophic midair blowout, <-bsp-bb-link state="{"bbHref":"bbg://securities/BA%20US%20Equity/FA","_id":"0000018e-8a71-d457-ad9e-dff1789e0000","_type":"0000016b-944a-dc2b-ab6b-d57ba1cc0000"}">Boeing Co.-bsp-bb-link> is a company in serious need of a <-bsp-bb-link state="{"bbHref":"bbg://news/stories/S7QBK0T1UM0W","_id":"0000018e-8a71-d457-ad9e-dff1789e0001","_type":"0000016b-944a-dc2b-ab6b-d57ba1cc0000"}">deep-rooted cultural overhaul-bsp-bb-link>. It might finally get the fresh eyes needed to carry one out.