As the U.S. prepares to vote Nov. 8, this episode of Bloomberg BNA's Code & Conduit podcast takes a look at current and historical uses of "big data" in presidential elections.
Both parties and the Clinton and Trump campaigns have invested massive resources into knowing precisely who their likely voters are -- and aren't -- and the best ways to reach them.
Bloomberg BNA tech and telecom reporter Michaela Ross interviews Daniel Kreiss, professor of political communication at the University of North Carolina Chapel Hill, about how the candidates are using big data differently this year, and how that matters for the future success of each party.
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