People in the entertainment industry aren’t strangers to theft of their work. Ever since peer-to-peer file sharing services such as Napster, Gnutella, Kazaa and LimeWire revolutionized how consumers listen to songs and watch movies, online piracy has become a reality of the entertainment business.
Making matters worse, proliferation of mobile phones with built-in cameras have turned movie-goers, Comic-Con attendees and concert-junkies into pirating machines, leaking grainy, shaky, low-quality footage of trailers for highly-anticipated movies.
Perhaps that explains why there were so few movie trailers at this year’s San Diego Comic-Con.
Yes, Marvel and DC fans at Comic-Con were treated to jaw-dropping, drool-inducing previews of upcoming movies and Netflix series, including Suicide Squad, Wonder Woman, Justice League, Doctor Strange, Iron Fist, Luke Cage and the Defenders. However, other major studio declined to screen any footage from their anticipated upcoming movies, including Assassin’s Creed and Kingsman: The Secret Service.
Although skipping Comic-Con may be one way to prevent piracy, according to James Gunn, director of mega-hit Guardians of the Galaxy, there may be another way. According to a Facebook post, the Marvel panel used a “new technology” to prevent people from secretly filming the trailers.
Perhaps, that’s the reason why as of the Monday after the Comic-Con weekend, there’s still no leaked footage from the Guardians of the Galaxy 2 panel. According to a video on his Facebook page, Gunn said that the footage released during Comic-Con “will eventually be seen by the public, but in a more finished form.”
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