The Federal Communications Commission is, for the first time, including online video distributors in its assessment of video competition. But the commission will treat web-based video as a separate category from other multichannel video services, indicating that it does not yet view over-the-top video as direct competition to traditional forms of TV access.
In a Further Notice of Inquiry, FCC 11-65, released April 21, the commission concluded that data it collected for its 2009 video competition report is insufficient, and wants more information to better assess trends. Specifically, the FCC documents calls on cable, satellite TV, broadcast, and telephone companies to share their own views on the competition that over-the-top video is likely to generate.
For its reporting going forward, the FCC plans to divide video programming into broadcast TV stations, multichannel video providers, and online video distributors (OVDs). The commission is asking MCVPs and broadcasters whether OVDs have reduced TV viewership, and what metrics should be used to compare viewership across the different platforms.
Reasearch by BNA's Broadband Advisory Services unit shows a dramatic rise in the consumption of video and other multimedia over the web in the past year. According to results from BBAS's recent nationwide survey, more than 49 percent of American households are regularly downloading or streaming video and music, up from 36 percent in 2010.
But MCVPs reporting solid growth in advanced TV subscribers are experiencing the largest rates of online video consumption, suggesting that subscribers who consume more video online are also more likely to be captured or retained as multichannel video customers.
By Scott Sleek
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)