Hey a New Friend! … Oh Wait It’s Just an Ad


That familiar ring or buzz from a mobile device usually means a friend or loved-one is trying to get in touch with you. The notification can be from an e-mail, text message, phone call or even a dating app. But beware, soon that  message may be an advertisement. 

Facebook Inc. launched the Messenger Platform (Beta) April 12 at its developer conference F8 in San Francisco. As a part of the launch Facebook introduced a new feature bots for the Messenger Platform. The bots can provide “automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications and live automated messages.” 

However, much like unwanted spam e-mails that plague many people’s inboxes, there is a concern that these bots will be used for nefarious purposes. The other concern is that users routinely accept terms of service for various apps that may hide the acceptance of such advertisements.

What is Facebook doing to prevent bots from posting unwanted advertisements? 

According to a Facebook statement they are “putting people first.” Users will be in control of what content they receive from bots and have the power to block messages that they wish not to receive. Facebook also introduced “strict policies for developers and business to uphold” and will review policies and process as the messenger develops. 

Since the Messenger Platform in still in Beta and only a small group has been tested, time will tell if hundreds of unwanted advertisements will hit a consumers Facebook Messenger inbox.

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