Honey Badger Don’t Care. Privacy Badger Cares.


It’s a known fact that Honey Badger Don’t Care. But Privacy Badger cares—well, at least about blocking advertisers on your Web browser. 

Earlier this month, the Electronic Frontier Foundation released the latest version of its tracker-blocking browser add-on, available for Chrome and Firefox. According to EFF, Privacy Badger stops advertisers and other third-party trackers from secretly tracking what websites you’re looking at. If an advertiser tracks you across multiple websites without your permission, Privacy Badger blocks that advertiser from loading more content in your browser.

To be clear, Privacy Badger is not an ad blocker. Instead, it’s designed to block third-party advertisers that try to collect information about your online habits to deliver targeted advertising. According to EFF, in the future, it will add some privacy protections for “first party” websites that you actually visit.

On Aug. 17—around the same time that Privacy Badger 1.0 was released—the Network Advertising Initiative released an updated mobile application code that clarified member companies’ obligations while engaging in cross-app advertising or “retargeting ads” in mobile apps. The NAI is a Washington-based self-regulatory organization made up of nearly 100 companies—including Google Inc., Microsoft Corp., and Yahoo! Inc.—that is dedicated to responsible data collection and the use of data for digital advertising. 

Oh, and one more thing: Let’s go Badgers!

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