HR Buzz: Brand Recognition, Salaries Talk, Onboarding Fails

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By Martin Berman-Gorvine

What you need to know this week about workplace trends, surveys, and reports.

Brand Names Attract Workers

Brand names aren’t just something that marketers use to attract consumers. They’re also a way major companies draw in employee talent.

Johnson & Johnson, Intel, and IBM are the top three employment brands in an annual list of 100 by Tampa, Fla.-based recruitment service provider WilsonHCG. J&J has now made the top three for three years running, says WilsonHCG. In fourth, fifth, and sixth place are government contractor Lockheed Martin, consumer product giant Procter & Gamble, and carmaker General Motors.

WilsonHCG scored employers based on reviews by employees, engagement, their career websites, corporate social responsibility, and recruitment initiatives, accolades, and job boards.

Salaries Talk

Perhaps it comes as no surprise: If employers aren’t willing to pay, employees are willing to walk.

More than one-third (35 percent) of hiring decision-makers expect more employees to quit over the coming year, according to a survey by Glassdoor. Almost half of the 750 HR and recruitment professionals (45 percent) interviewed last September said that salary is the top reason employees change jobs.

The hiring decision-makers, who were from the U.S. and the U.K., indicated that they tend to seek active candidates. Some 76 percent said they had concerns about or problems with recruiting passive job seekers through websites like LinkedIn.

What Works (And Doesn’t Work) for Onboarding

Employers are falling short when it comes to onboarding new employees, according to a survey by HR cloud software provider Kronos and the Human Capital Institute.

More than half (55 percent) of organizations say they don’t measure the effectiveness of onboarding programs, Kronos said. Thirty-nine percent say they don’t “have the right technology to reduce administrative error, ensure consistency, and improve accountability,” the company said.

There’s too much focus on the forms that new employees have to fill in and too little on the key matter of integrating employees into the corporate culture, with the latter taking up just 30 percent of onboarding time, the survey found.

Check back every Thursday for our latest HR Buzz.

To contact the reporter on this story: Martin Berman-Gorvine in Washington at

To contact the editor responsible for this story: Jo-el J. Meyer at

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