Bloomberg Law: Privacy & Data Security brings you single-source access to the expertise of Bloomberg Law’s privacy and data security editorial team, contributing practitioners,...
Aug. 18 — The Network Advertising Initiative Aug. 17 released an updated mobile application code clarifying existing obligations, but not adding new substantive requirements.
The NAI is a Washington-based self-regulatory organization comprised of nearly 100 companies—including Google Inc., Microsoft Corp., and Yahoo! Inc.—that is dedicated to responsible data collection and the use of data for digital advertising. According to a statement by the NAI, the updated mobile app code provides clarifications regarding obligations while engaging in cross-app advertising based on sensitive health conditions and when engaging in “retargeting ads” in mobile apps.
In 2013, the NAI released its first mobile app code to clarify how the principles of the 2013 NAI Code of Conduct applied to mobile “Cross-App Advertising.” Earlier this year, the NAI issued a 2015 update to the 2013 NAI Code of Conduct, and the 2015 mobile app code update incorporated many of the changes.
Further, the update contains definitions of various terms—including Cross-App Advertising; Ad Delivery and Reporting; Retargeting; and Sensitive Data—and also explains member obligations.
The 2015 app code will go into effect Sept. 1, but the NAI will provide an implementation period, and full enforcement won't commence until Jan. 1, 2016.
The “2015 Update to the NAI Mobile Application Code” is available at http://www.networkadvertising.org/mobile/NAI_MobileCode15_NLT.pdf.
The “2015 Update to the NAI Code of Conduct” is available at http://www.networkadvertising.org/sites/default/files/NAI_Code15encr.pdf.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)