Access practice tools, as well as industry leading news, customizable alerts, dockets, and primary content, including a comprehensive collection of case law, dockets, and regulations. Leverage...
March 18 — The registration of “Jaws” as a trademark for cooking videos was rejected because it could be confused with the 1975 shark-attack blockbuster and its sequels, the Trademark Trial and Appeal Board ruled March 18.
New York-based Aaron Isaacson—who bills himself as “Mr. Recipe” and “Spice Guru to the Chefs”—applied to register “Jaws” and “Jaws Devour Your Hunger” as trademarks for cooking-related online videos.
(Click image to enlarge.)
A trademark examiner rejected the applications after finding that they created a likelihood of confusion with the “Jaws” trademark registration issued in 1999 to Universal City Studios Inc. for “video recordings in all formats all featuring motion pictures.”
Isaacson's company, Mr. Recipe LLC, already holds U.S. trademark registrations for “Mr. Recipe” for online food-related videos. Isaacson has a YouTube channel where he posts cooking videos. Also for sale are “Mr. Recipe” spices and spice blends featuring a logo of a chef with a distinctive waxed-and-curled mustache like the one Isaacson himself sports, and “Cookmark” recipe cards.
The Universal trademark originates in the 1975 release of “Jaws,” directed by Steven Spielberg, considered the originator of the summer blockbuster film release. It is the precursor to three movie sequels, a merchandising empire and numerous copycats.
The board's ruling was issued by Administrative Trademark Judge Marc A. Bergsman and joined by Judges T. Jeffrey Quinn and Karen Kuhlke.
Mr. Recipe LLC was represented by Cadwalader, Wickersham & Taft LLP, New York.
To contact the reporter on this story: Anandashankar Mazumdar in Washington at email@example.com
To contact the editor responsible for this story: Mike Wilczek in Washington at firstname.lastname@example.org
Text is available at: http://src.bna.com/dp4.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)