Presidential aspirant Jeb Bush’s new campaign slogan--“Jeb Can Fix It!” –generated a series of cynical reactions on social media this week, as might have been expected.
Trouble is, if anyone went seeking Bush’s intention behind the slogan by doing an online search for it, they were out of luck. Jimmy Flanagan, a 2014 candidate for the Austin, Texas, City Council, had registered the domain name out from under the candidate.
Bush isn’t alone.
While no startup company nowadays would launch without making sure it owned its own name online, candidates for the highest political office in the U.S. clearly haven’t gotten the message:
One candidate may be ahead of the curve at registering not just his own name but possible disparaging terms as well: donaldtrumpsucks.com is registered to the General Counsel of the Trump Organization, according to online records.
While no campaign could be expected to figure out every possible domain name that might be used to disparage their candidate, making sure to register slogans and basic variations should be high on their basic checklists of due diligence items.
These candidates are running for the nation’s highest office, after all.
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