Judge Judy, Family Feud and Political Advertising: An Analysis

Ever sit down to watch TV and notice the same political ad playing one, two, maybe five times during the program?

As the election draws closer, candidates are pouring millions of dollars into TV ads across the country. By targeting specific markets, time slots and programs, ad buyers try to reach the demographic that will be impacted most by any given advertisement. 

Ads concerning Social Security, for example, might not have much influence during a rerun of “Say Yes to the Dress” at 10 p.m. in Vermont. But at 3 p.m. during a weekday showing of “Wheel of Fortune” in Florida? Now we’re talking.

Bloomberg BNA analyzed data on political TV ads from Kantar Media/CMAG. Take a look at the map below to see which TV program was most popular for political advertising in the past two weeks.

Ad map

Judge Judy came in at number one for TV ads in Arkansas and Virginia, while many states in the West had most ads played during local news broadcasts.

The Late Show with Stephen Colbert was the most popular program for ads in Kansas and South Dakota. Rhode Island was the only state where college football games reigned supreme for political ads.