Madonna Wants to Block Brewer’s ‘Malterial Girl’ Trademark

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By Anandashankar Mazumdar

Popstar Madonna took steps Friday to stop the registration of “Malterial Girl” as a trademark by a San Antonio brewer ( MG Icon LLC v. Weathered Souls Brewing Co. LLC , TTAB, 91233210, Opposition filed 3/3/17 ).

Weathered Souls Brewing Co. sent an application to the Patent and Trademark Office to register the name as a beer trademark in September. The PTO published the application for opposition in January.

MG Icon LLC, which handles several trademarks for Madonna, said in its opposition filing that the beer trademark will create consumer confusion over whether there’s a connection between Madonna and the beer. It said that the beer registration would damage the “Material Girl” brand’s image, which focuses on the teen market.

MG Icon has seven “Material Girl” registrations in its portfolio. Madonna’s “Material Girl” single went to No. 2 on Billboard’s Hot 100 music chart in 1985.

Weathered Souls Brewing and MG Icon’s lawyers did not immediately respond to requests for comment from Bloomberg BNA.

To contact the reporter on this story: Anandashankar Mazumdar in Washington at AMazumdar@bna.com

To contact the editor responsible for this story: Mike Wilczek at mwilczek@bna.com

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