Market Surges for Outside Privacy Counsel

Bloomberg Law

A significant portion of corporations—76 percent—employ outside counsel for privacy and data security matters, according to a Bloomberg Law/International Association of Privacy Professionals survey study on "The Market for Data Privacy Legal Services." And that demand is growing.

The survey report concluded that:


  • A dedicated privacy team and subject matter experience are the most important qualities—along with basic care and feeding of clients—that companies look for in hiring outside counsel.
  • On average corporations spend nearly $170,000 annually on outside counsel handling privacy and data protection matters.
  • Outside privacy attorneys command high hourly rates, an average of $474 for transactional services, $539 for litigation and $623 for specialized privacy and data protection services.

The survey found that privacy pros in companies generally don’t hire outside counsel for operational tasks, such as privacy impact assessments and privacy by design application. But at the same time, significant opportunities for lawyers to expand their revenue may be in advising companies on privacy by design/privacy engineering initiatives, the report said.

The survey was conducted in January and the report is based on the replies of 353 privacy pros.


Last fall, Bloomberg Law and the IAPP issued a survey report "Assessing and Mitigating Privacy Risk Starts at the Top." 

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