Media Transparency: What Advertisers Must Know to Protect Themselves

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This is a complimentary program sponsored by K2 Intelligence.

K2 Intelligence

A recent, far-reaching study commissioned by the Association of National Advertisers revealed that certain non-transparent business practices – including rebates – were pervasive throughout the media-buying marketplace. What exactly are these business practices? What legal challenges – and opportunities – might they present for advertisers? And how can advertisers hold their agencies accountable?

Join us for this 60-minute program in which our panelists will address the above questions and discuss how advertisers – and the lawyers that advise them – can effectively assess and address the impact of these practices.  Our panelists will also discuss proactive steps that should be taken to nip negative impacts in the bud, particularly outlining strategies and best practices for developing and reviewing your media agency contracts.

Educational Objectives:
Program participants will learn:
• Detailed findings of the study conducted by ANA and K2 Intelligence.
• How advertisers and their attorneys can identify these business practices.
• Contract review and development strategies for ensuring that your rights are protected.

Who would benefit most from attending this program?
Attorneys and legal professionals working in advertising law, and those who advise advertising and media companies.

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Julian J. Moore, Senior Managing Director, K2 Intelligence


Mr. Julian J. Moore is a senior managing director at K2 Intelligence and is based in New York. Mr. Moore directs an array of investigations and incident response assignments, including into allegations of fraud, violations of the Foreign Corrupt Practices Act (FCPA), insider misconduct, data breach, threats, and stalking. He also conducts proactive investigations to acquire evidence of corporate and individual wrongdoing, including the use of covert techniques, and provides law enforcement referral and liaison services. In addition to his investigatory practice, Mr. Moore works closely with financial institutions and hedge funds to ensure their compliance with anti-money laundering (AML), Bank Secrecy Act (BSA), and Office of Foreign Assets Control (OFAC) regulations.


Before joining K2 Intelligence, Mr. Moore served for more than seven years as an assistant U.S. attorney for the Southern District of New York (SDNY). Among his many prominent cases at SDNY, he served as a lead prosecutor in the investigation of the Bernard L. Madoff Ponzi Scheme. With his team in the Securities and Commodities Fraud Unit, he indicted and successfully prosecuted 11 defendants and assisted in the recovery of approximately $10 billion in stolen money. In addition, Mr. Moore handled prominent cases in the Major Crimes/Complex Frauds Unit, the Narcotics Unit, and the General Crimes Unit, involving securities fraud, insider trading, bank fraud, accounting fraud, books and records violations, money laundering, and employee theft.


In addition to his service as a federal prosecutor, Mr. Moore also served as New York State deputy attorney general, deputy chief of investigations, for the Moreland Commission to Investigate Public Corruption. In this capacity, he was responsible for leading the investigative effort to probe systemic corruption and the appearance of such corruption in state government, political campaigns, and elections in New York State.

Douglas J. Wood, Partner, Reed Smith

Mr. Doug Wood is a member of the firm’s Entertainment and Media Industry Group and the leader of the firm's Advertising and Marketing Law Practice, recognized by U.S. News & World Reports as the 2016 Law Firm of the Year for Advertising Law.  He has more than 35 years' experience representing the entertainment and media industries, including individuals and multinational companies in motion picture, publishing, advertising, marketing, promotions, unfair competition, intellectual property, and e-commerce matters. Mr. Wood serves as legal adviser to several worldwide trade organizations and is General Counsel to the Association of National Advertisers, the Advertising Research Foundation, and the Advertising Council. He is also the chief negotiator for the Joint Policy Committee on Broadcast Talent Union Relations, the multi-employer bargaining unit for the advertising industry that negotiates the multi-billion dollar commercials collective bargaining agreements with SAG-AFTRA and the American Federation of Musicians. In addition Mr. Wood is the founder of the Global Advertising Lawyers Alliance (GALA), a network comprised of independent law firms that have expertise in advertising and marketing law with members in more than 80 countries. He also has considerable experience in intellectual property issues that rise in connection with marketing brands, including trademark protection, Internet domain name disputes and gTLD issues, and ICANN governance.


Mr. Wood is admitted to practice in New York, New Jersey, and Bucharest, Romania.  He earned his LL.M. in Trade Regulation from New York University School of Law, his J.D. from University of New Hampshire School of Law, his B.A. from University of Rhode Island, and an Honorary Doctor of Laws from University of New Hampshire School of Law.


Bob Liodice, Chief Executive Officer, Association of National Advertisers (ANA)

Mr. Bob Liodice is chief executive officer of the ANA.  He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.  Mr. Liodice joined the ANA as senior vice president in 1995.

Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.  His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands.  He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Partnership for Drug-Free Kids, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.

Mr. Liodice holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.