Bloomberg Law’s combination of innovative analytics, research tools and practical guidance provides you with everything you need to be a successful litigator.
April 19 — Members of the safety-conscious Millennial Generation are serving on juries now—and that affects methods of trial presentation as well as more substantive issues in motor vehicle and other product liability cases, some in the litigation business say.
Upwards of 80 percent of Millennials expect corporations to take every precaution to ensure safety, regardless of practicality or cost, trial consultant Marygrace Schaeffer said.
And Millennial survey respondents don't see government safety standards as the relevant measuring stick, said Schaeffer, senior vice president at DecisionQuest in Minneapolis.
Schaeffer spoke at a recent event in Phoenix geared towards lawyers and focused on motor vehicle liability.
“The Millennial discussion has us shocked up here,” said Dallas plaintiffs' attorney Todd Tracy, gesturing to his fellow speakers at a later panel at the event.
Some 71 percent of Millennial survey respondents agreed with the statement that most big companies put profits ahead of concern for safety, Schaeffer said.
But a total of 84 percent also agreed that corporations should take every precaution for safety, “no matter how impractical or costly”—with 63 percent agreeing strongly. Schaeffer's presentation of this data prompted an intake of breath in the audience, which included many defense attorneys.
In response to another survey question, 88 percent of Millennial respondents agreed with the statement that “companies should be held to a higher safety standard than what government regulations require,” Schaeffer said.
Millennial birth dates aren't universally agreed on. Researchers generally say the range is from 1980 or the early 1980's through the mid-1990s or 2000.
Robert Ammons, of the Ammons Law Firm in Houston, said in a panel on new trends in litigation that, in the area of motor vehicle cases, crash-avoidance technology can be a liability for manufacturers when offered as optional equipment.
That's especially true with Millennial jurors, who might expect such features to be standard, Ammons said.
On other trial-related topics concerning Millennials, a concern not to bore jurors and to go quickly through expert testimony has taken hold among trial attorneys, Ammons said.
Indeed, the panel's moderator, Khaldoun Baghdadi of Walkup, Melodia, Kelly & Schoenberger in San Francisco, said he learned the notation “TLDR” from working with Millennial colleagues—“too long, didn't read.”
Juror attitudes about visual presentations in the courtroom have also changed, some panelists said. Attorneys used to try to avoid appearing high-tech and slick, but now jurors, especially Millennials, expect polished visuals, they said.
The 2016 Emerging Issues in Motor Vehicle Product Liability Litigation conference, held April 6–8 in Phoenix, was sponsored by the American Bar Association.
To contact the reporter on this story: Martina S. Barash in Washington at email@example.com
To contact the editor responsible for this story: Steven Patrick at firstname.lastname@example.org
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)