For mobile app developers working or selling in sub-Saharan Africa, a new report from Internet Society (ISOC) chief economist Michael Kende illustrates some of the challenges and opportunities in those markets—and provides an excellent survey of how developers can monetize their apps beyond the traditional paid app model.
Kende’s report, “The Mobile App Divide,” looks at whether African end users can download—and whether app developers in African countries can upload—all apps, only free apps or no apps through the Google Play app store. The survey results offer a mixed picture.
Of 49 countries surveyed, only in Nigeria can users both upload and download all apps, while users in 23 countries have no upload or download access. In 22 countries, including South Africa, any app can be downloaded, but only free apps can be uploaded. The others permit varying levels of uploads or downloads only.
As for how developers can monetize their apps, Kende suggests six alternate ways:
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