Mobile Devices Are Hot Spot for Holiday Hiring

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By Martin Berman-Gorvine

Nov. 23 — Aspirants for seasonal holiday jobs are searching for them on mobile devices, but not all employers are making it possible for them to apply on their smartphones.

“Ninety percent of workers look for jobs on mobile devices, but only 54 percent of jobs can be applied for this way,” Peter Harrison, CEO of Snagajob, an online marketplace for hourly work, told Bloomberg BNA in a Nov. 22 e-mail. “This creates a major pain point for workers, but an even bigger one for employers. Employers need to start meeting job seekers where they are—on mobile—or else they will lose out on both the quality and quantity of applicants.”

He said that 95 percent of all job applications aren’t finished even after applicants start them “because they’re simply too complex or take too long. And yet we see a 98 percent completion rate when applications are built first and foremost for mobile devices. Increasingly, if employers don’t make it easy for people to find and apply on mobile devices, workers will simply go elsewhere.”

You’d think employers who need seasonal help fast would streamline their search process by extending their application forms to mobile devices.

“We know from our survey data that a third of employers expect to hire seasonal workers this quarter,” Rosemary Haefner, chief human resources officer for Chicago-based jobs website CareerBuilder, told Bloomberg BNA in a Nov. 21 e-mail. “Time is of the essence when it comes to this type of hiring. While historically that meant utilizing e-mail, in today’s hiring environment, you need to move even faster, and the use of mobile technology can help reach top candidates at the times and places most convenient for them.”

The retail hiring managers may not be the ones to blame for the gap between applicant and employer mobile tech use, a new survey suggests.

Some 95 percent of them agree that “five years from now, most interviews for retail positions will take place using mobile devices, rather than in person—for example, via video conferencing or video cover letters,” talent acquisition software provider iCIMS said Oct. 28 in a survey report based on responses from 300 U.S. HR and recruiting professionals in the retail industry.

To contact the reporter on this story: Martin Berman-Gorvine in Washington at mbermangorvine@bna.com

To contact the editor responsible for this story: Tony Harris at tharris@bna.com

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