Stay informed and ready to meet both everyday challenges and long-term planning and policy-making goals, with focused news, practical information, and strategic insights on all HR-related...
Facebook, Google, and even the dating service Bumble are going head-to-head with LinkedIn and offering employers new online recruiting services.
Recruiting experts say that as top companies compete for top talent, recruiting where that talent hangs out online is a smart strategy.
“Facebook can capture talent where they live. Having companies post jobs, with one quick click to express interest, makes complete sense,” said Sahil Sahni, co-founder of AllyO, a Sunnyvale, Calif.-based Silicon Valley startup that provides online recruitment services.
Facebook expanded its job search service to more than 40 countries last month, following last year’s launch in the U.S. and Canada. Google launched a new artificial intelligence-driven job search engine last June. And last fall, Austin, Texas-based online dating website Bumble introduced its “Bumble Bizz” professional networking service, in which women must make the first contact. Google and Bumble didn’t respond to requests for comment.
Facebook expanded the range of offerings and geographical reach of its service through which employers can create job postings using mobile technology, manage applications, and schedule interviews, after learning that “one in four people in the U.S. have searched for or found a job using Facebook,” Alex Himel, vice president of local at Facebook, told Bloomberg Law in an email.
That number comes from an online poll of 5,000 adults conducted by Morning Consult last August. Additionally, Facebook, the U.S. Chamber of Commerce, and Morning Consult surveyed tens of thousands of employees at small and medium businesses in 17 countries in August and September 2017 to learn more about how Facebook affects these companies.
These new services also pose a challenge to the market dominance of Microsoft-owned resume-posting service LinkedIn, which declined to comment for this article.
The Facebook, Google, and Bumble moves show that talent acquisition is expanding in ways that nobody could have foreseen, and savvy employers are taking the hint, Cher Murphy, chief talent officer at the Seattle-based Institute for Corporate Productivity (i4cp), told Bloomberg Law. “High-performing organizations are three-and-a-half times more likely to experiment with emerging tech, including emerging social media platforms.”
Recruiters who are open to these trends discover new ways of reaching promising candidates, she said.
Facebook says it has invested more than $1 billion since 2011 to help local businesses grow and people find jobs. The internet giant is pledging that this year it will “invest the same amount in more teams, technology, and new programs.”
Of course the new service is not trouble-free for employers. One problem for employers using Facebook to search for recruits will be that “most people don’t keep their professional history updated on Facebook,” cautioned Sahni, whose company is backed by Google, Randstad, and Bain Capital Ventures.
There’s also the prospect of too much of a good thing, he said. “An employer that advertises everywhere, including Facebook, will get 6 million applicants and have to sift through them, because it’s as easy as pressing ‘like’ on a friend’s post” to express interest in a job.
That’s where human judgment comes into the picture, Sahni said. “The most important item in the job post is the recruiter,” he said, and human recruiters naturally cost more than computer programs.
Employers shouldn’t expect to save money on recruiting by taking advantage of the new online recruiting services, i4cp’s Murphy said. “But employers have to increase their budgets anyway. I always tell people the era of ‘post and pray’ is over,” due to the tight labor market.
Employers have to take charge of their own employment branding and “be really forward-thinking” to make the most of the new online opportunities, Murphy said. “We are in the early-adapter phase.”
To contact the reporter on this story: Martin Berman-Gorvine in Washington at firstname.lastname@example.org
Copyright © 2018 The Bureau of National Affairs, Inc. All Rights Reserved.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)