Mysterious Cabal Wants You to Eat More Avocados

As you plant yourself in the recliner this Sunday to watch the Super Bowl, one group wants to make sure there's a heaping bowl of guacamole right beside you.

Avocados From Mexico, a trade group that promotes Mexican exports of the fruit, is set to run a commercial during the Big Game on Feb. 5 touting the health benefits of avocados, namely their concentration of “good fat.”

A farmer and his tree

The group is known for their offbeat Super Bowl ads. Last year's commercial featured aliens, a Rubik's Cube and “Charles in Charge” actor Scott Baio.

This go-around, the ad opens with a mysterious secret society gathering to hash what's surely some dubious plot. It turns out though, this wannabe Illuminati is less scheming and more silly.  From the moon landing to Area 51, this group just can't seem to keep its secrets to itself, and the latest problem is keeping the lid on the health benefits of avocados. 

To tie in the Super Bowl ad, the Avocados From Mexico is also launching the #AvoSecrets social media campaign.

But all this avocado-love is set against a backdrop of tensions between the U.S. and Mexico over trade. President Donald Trump has suggested levying a 20 percent tax to pay for a wall along the U.S. southern border. Mexican President Enrique Peña Nieto canceled a late-January trip to Washington over the row.

Then-candidate Trump met with President Nieto in August 2016.

That's all raised the specter of a trade war between the U.S. and Mexico, putting in jeopardy not just the $17.7 billion in annual U.S. agricultural exports to its southern neighbor but Mexican exports of popular fruits and vegetables to the United States, namely avocados.

California accounts for vast majority of U.S avocado production, about 164,000 tons of a total 197,000 tons produced in 2014, according to the Agricultural Marketing Research Center. Florida and Hawaii make up the rest. 

But U.S. avocado production isn't enough to satisfy Americans' guac demand. The U.S. is a net importer of avocados, and bought up about $1.5 billion worth of the fruit from Mexico in 2015, according to USDA data. 

Will Americans be able to chow down on Mexican avocados during the next Super Bowl? That remains to be seen. But this cabal of goofy puppet masters sure wants you to.